Disney, ABC Headquarters and Affiliates, Brian Frons, Anne Sweeney, and All Advertisers of Daytime TV:
Think soaps don't have a place on daytime television? Think again. This is our appeal to save not only the jobs of those employed by All My Children and One Life to Live, but to also keep the soap genre from becoming extinct.
Both All My Children and One Life to Live have been a part of our lives for over 40 years; this is not something that can be said for many programs on television today. The type of fierce loyalty that comes from watching a show for so long is not something that is easily replicated.
We are loyal to our shows and we are here to say: PLEASE SAVE THE SOAP GENRE!
A soap has brand recognition that few other shows have, and would be impossible to duplicate with new shows that are short-lived. Product placement, leveraging soap fans' passion for the actors on their soaps to enhance product advertising, and international syndication would all add to the profitability of the soaps that have served both ABC and the viewing community for so many decades. Moreover, all over the world, soaps have broad appeal, so share our beloved soaps worldwide, so they can enjoy an even broader audience.
Thank you to HOOVER and any other advertisers who have stepped up in support of keeping our shows from being canceled; it is genuinely appreciated.
Not only do we want to make an appeal to save our shows, but we also want to thank the countless people who have had a hand in their production throughout the years. Thank you to Agnes Nixon, the production crew, the writers, and everyone else who have contributed to making these past 40 years so special.
We would like to offer a special thanks to the casts of both shows, the characters you brought to life are like family to us.
Your talent and contribution move us in more ways than you can imagine.
Your viewers, customers, and consumers – THE FANS